Sohail Orozco

A 1911 movie poster for a film called “How Bella Was Won” from the Edison studios had the name “Edison” hand lettered in a bold, spurred sans serif design.

These few letters became the basis for Movie Show JNL, which is available in both regular and oblique versions.

In its heyday, the Starlight Room of the Waldorf-Astoria in New York City quite frequently printed lunch and dinner menus for not only their rotating bill of fare, but also for special events held there.

The 1937 Electrolux (Eastern) Appreciation Banquet has its own menu cover, and the lettering was in a simple, yet Art-Deco influenced condensed block design with squared features.

This simple and quirky typeface has been digitally redrawn as Sales Convention JNL, and is available in both regular and oblique versions.

One example in the 1919 instructional book “One Hundred Alphabets for the Show Card Writer” was for an elegant sans serif with a subtle Art Nouveau style to the letter forms.

This is now available digitally as Show Card Elite JNL in both regular and oblique versions.

The 1920 edition of “How to Paint Signs and Sho’ Cards” by E. C. Matthews offered a number of examples of then-modern lettering styles for sign painters and show card writers.

A bold display alphabet made with a round lettering nib is now available as Show Card Pen JNL, in both regular and oblique versions.

Art Nouveau serif capitals and numerals in the 1917 instructional book “A Roman Alphabet and How to Use It” were the inspiration for Show Card Roman JNL; available in both regular and oblique versions.

The movie poster for the 1934 comedy/crime drama “Jimmy the Gent” (starring James Cagney) featured the title hand lettered in an ultra-bold Art Deco sans serif style.

This type design has been turned into Social Club JNL, and is available in both regular and oblique versions.

Show Card Sans JNL (available in both regular and oblique versions) is based on a chart showing the basic construction of sans serif lettering in the 1922 instruction book “Modern Show Card Writing”.

An elegant, yet informal Roman alphabet with Art Nouveau influences was found amidst the pages of the 1922 edition of “The Expert Sign Painter”.

It is now available digitally as Sign Expert JNL in both regular and oblique versions.

The movie poster for the 1934 comedy/crime drama “Jimmy the Gent” (starring James Cagney) featured the title hand lettered in an ultra-bold Art Deco sans serif style.

This type design has been turned into Social Club JNL, and is available in both regular and oblique versions.

An elegant, yet informal Roman alphabet with Art Nouveau influences was found amidst the pages of the 1922 edition of “The Expert Sign Painter”.

It is now available digitally as Sign Expert JNL in both regular and oblique versions.